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|Title: ||Comparative Study on Retail and E tail of Selected Leading Companies in India|
|Keywords: ||CONSUMER RETAIL, E TAIL, INDIAN MARKET, MARKETING PROGRAMMES, CONSUMER PERFERENCES|
|Researcher: ||GUPTA DIVYA|
|Guide(s): ||ANIL SARIN|
|Registration Date: ||17/01/2014|
|Abstract: ||With the evolution of liberalization, privatization and globalization (LPG) the dynamic business is expanding at domestic and international levels both. With the expansion of business market internationally, the information technology is also expanding with new ideas and innovations that are providing multiple gains to the business as well as consumers.
newlineOver the past two decades after LPG, the business growth has expanded the consumption power of users also. With influx of information technologies and business activities in the global market, the needs of consumers have also enhanced.
newlineAccording to Google India, there were 35 million online shoppers in India in year 2014 Q1 and is expected to cross 100 million mark by end of year 2016 and compounded annual growth rate (CAGR) vis-à-vis a global growth rate of 8 10 percent.
newlineA T Kearney said in a report on the 2015 Global Retail Development Index -India s retail market will reach to $1.3 trillion by year 2020. Also, the GDP is set to grow at 8 percent over the next three years, making it the world s fastest growing major developing market. The current retail sale in India is worth $925 billion and had grown at 5.8percent on CAGR between years 2010-2014.
newlineWith the increasing population and working members in the family, the consumption level is significantly increasing. Looking into Maslow s Need Hierarchy theory, the need level of people has increased with respect to physiological, safety, social, self-esteem and self-actualization needs.
newlineIndian organized retail sector majorly capture categories such as: Electronics, Cosmetics, Kids, Jewellery, Furnishing, Apparels and many more. With the enhanced consumption and working population, the e-tailing is coming into existence with rapid growth because it provides variety, discount offers, fast delivery, different brands, saves time, distinguished products, easy payments etc.
|Appears in Department:||Department of Humanities and Management|
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