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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4682

Title: Changing Consumer Buying Behavior of Baby Care Products Trend Analytic Study
Keywords: Consumer buying behaviour, retailing, tech-savvy, interaction, internet, payment.
Researcher: WADHAWAN NEHA
Guide(s): AMIT SETH
Registration Date: 17/01/2014
Abstract: New opportunities and challenges would be experienced by retailers due to emerging importance of in-store technological solutions and tech-savvy consumers using more of smart devices and social networks. Changes have been brought to the retail environment which has affected not only retailers but also product suppliers and consumers. Retail industry is undergoing a drift from traditional retailing to omni-channel or multichannel retailing. Perceiving and understanding all things, customers are using their own data and experience to guide their own future experiences. The deployment of technology in retail has further narrowed the traditional online and physical dichotomy. The focus is diverting from use of channels to the interaction between customer and brand. newlineThough very challenging, yet it is important to have an understanding of buying behaviour of consumers so as to know what they do (or don t do) and the reasons behind. newlineSince, every human being is different from another it is not possible to relate basic rules of consumer buying behaviour with buying decisions of all buyers. newlineThe focus of the study will be to discover the gradual change proliferating in consumers buying behaviour from traditional physical outlets to online shopping, using internet as a medium, particularly for baby care products. newlineThe objective of the study revolves around having an understanding of the mode of buying, affect of technology on buying decisions and to dig on the factors influencing change in buying behaviour of consumers along with their most preferred mode of payment. newline newline
Language: English
Appears in Department:Department of Humanities and Management

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