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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4729

Title:  A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO SHOPPING MALLS IN TIER 2 CITIES OF UTTAR PRADESH
Keywords: (CustomerSatisfaction/ShoppingMalls/Shopkeepers/Stakeholders/Marketers,/CustomerRelationship/ Customer Care/Buying Behavior/2Tier Cities.)
Researcher: MOHD. JANEY ALAM KHAN
Guide(s): Dr. Govind Kumar
Registration Date: 14-12-2016
Abstract: The success of a shopping Centre or shopping mall is largely due to a greater understanding of consumer behavior, based on the marketing strategies and the consumer decision-making process, i.e. selection of shopping Centre or shopping mall. Stakeholders, marketers and managers of shopping centers or shopping mall study consumer behavior to gain insights that will lead to more effective marketing strategies such as market segmentation, target market selection, product or service offerings, location and positioning.The marketing mix is a term developed originally by Neil H. Borden to describe the appropriate combination, in a particular set of circumstances, four key elements that are the heart of a company s marketing program. They are commonly referred to as the four P s, ieproduct, price, place and promotion The term marketing mix refers to a unique blend of product, distribution, promotion and pricing strategies designed to produce mutually satisfying exchanges with a target market (Lamb, Hair, et al. 2003.424).Stakeholders, marketers and managers of shopping centers can control each element of the marketing mix or the extended marketing mix. The strategies of the marketing mix must be blended so that you are able to achieve optimal results such as total consumer satisfaction and customer relationship management. Also to devise marketing strategies to gain competitive advantage over one shopping Centre or shopping mall to another and to best serve the consumer s needs and wants of a particular target market. The major role players in the shopping Centre industry can fine-tune the consumer s offering and achieve competitive success of the shopping Centre.In today s competitive business environment, companies in all industries have been forced to realize the importance of customer care.With the increasing sophistication of shoppers and the proliferation of shopping centers or shopping malls, competition for consumers money and patronage is more intense than ever.The unique challenges faced by stakeh
Language: English
Appears in Department:Department of Commerce and Management

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01_tital.pdfAttached File25.13 kBAdobe PDFView/Open
02_ introduction.pdf10.96 kBAdobe PDFView/Open
03_review of literatue.pdf7.59 kBAdobe PDFView/Open
04_statement of problem.pdf9.04 kBAdobe PDFView/Open
05_research methodology.pdf9.61 kBAdobe PDFView/Open
06_research design.pdf7.05 kBAdobe PDFView/Open
07_tools and techniques for analysis.pdf9.27 kBAdobe PDFView/Open
08_references.pdf8.67 kBAdobe PDFView/Open
09_plagirism check report.pdf19.8 kBAdobe PDFView/Open

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