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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/967

Title: Customer centric branding by leveraging corporate brand identity and consumer brand knowledge
Keywords: Consumer brand
Corporate brand
Management
Researcher: Sinha, Nidhi
Guide(s): Medury, Y
Ahuja, Vandana
Registration Date: January, 2012
Abstract: None
Language: English
Appears in Department:Department Of Management

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